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ROI Calculator
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Solutions
Audience ID
Creative IQ
Performance IX
ROI Calculator
Pricing
About Us
Smarter Direct Mail
Predict > Personalize > Perform
Turn Direct Mail Into Measurable ROI
Forecast performance, predict ROI, and plan smarter direct mail campaigns
Direct Mail ROI Calculator
Costs auto-populate by format, postage, and volume.
Campaign Size
?
Total pieces mailed
0
0
12.5K
25K
37.5K
50K
Mailer Format
?
Mail piece size
4x6 Postcard
6x9 Postcard
6x11 Postcard
6x18 Self-mailer
12x9 Self-mailer
8.5x11 Letter Duplex
8.5x11 Letter Simplex
8.5x14 Duplex
8.5x14 Simplex
Postage Type
?
4×6 requires First Class
First Class
Standard / Marketing Mail
Cost per Piece ($)
?
Auto-calculated
Conversion Rate %
?
% of mailed leads converting
Annual Revenue per Customer ($)
?
Yearly revenue per customer
Customer Lifetime (Years)
?
Average customer lifespan
Gross Margin %
?
Profit margin
Calculate
Reset
Customers
?
Leads × conversion rate
0
Total Spend
?
Leads × cost per piece
$0
Total Revenue
?
Customers × annual revenue × lifetime
$0
Total Profit
?
Revenue × gross margin
$0
ROI
?
(Profit − Spend) ÷ Spend
0%
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