Direct Mail ROI Performance Calculator

Turn Direct Mail Into Measurable ROI

Ready to Scale Your Direct Mail Profitability?

Direct Mail ROI Calculator

Costs auto-populate by format, postage, and volume.

Campaign Size ?Total pieces mailed

012.5K25K37.5K50K

Mailer Format ?Mail piece size Postage Type ?4×6 requires First Class Cost per Piece ($) ?Auto-calculated

Conversion Rate % ?% of mailed leads converting Annual Revenue per Customer ($) ?Yearly revenue per customer Customer Lifetime (Years) ?Average customer lifespan Gross Margin % ?Profit margin

Customers ?Leads × conversion rate

Campaign Spend ?Leads × cost per piece

Total Lifetime Revenue ?Customers × annual revenue × lifetime

Total Profit ?Revenue × gross margin

ROI ?(Profit − Spend) ÷ Spend

Direct Mail ROI Performance Calculator

Turn Direct Mail Into Measurable ROI

Ready to Scale Your Direct Mail Profitability?

Direct Mail ROI Calculator

Start Your PostScout Journey

Complete the form below to request a demo

Direct Mail ROI Performance Calculator

Turn Direct Mail Into Measurable ROI

Ready to Scale Your Direct Mail Profitability?

Direct Mail ROI Calculator

Start Your PostScout Journey

Complete the form below to request a demo

How Effective Is Your Direct Mail Strategy?