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Direct mail starts with great design—and PostScout makes it effortless. With Creative IQ, you can upload polished artwork or design directly in-platform using customizable templates and built-in tools. Personalize, review, and approve in minutes, or let our full-service creative team craft professional mailers for you.
Smart, flexible, and fully supported—Creative IQ gives you everything you need to create, optimize, and launch direct mail campaigns with confidence.
Whether you have polished artwork ready to go or want to design directly within our platform, PostScout’s Creative Lab makes creating high-quality direct mail effortless. Upload and approve finished pieces in minutes, or use our built-in tools to craft professional, personalized designs—all within one intuitive, smart workflow.
And if you don’t have the time, tools, or in-house talent, our full-service creative team can design custom mail pieces for you—professional, polished, and ready to print.
Already have polished artwork ready to go? PostScout’s Creative Lab makes it easy to move your final creative from upload to press in minutes. Upload your artwork or integrate your preferred design tools, apply personalization, add QR codes or PURLs, drop in coupon codes, and review and approve—all in one streamlined workflow.
Our smart system guides you through each step, automatically flagging errors or elements that may need a second look. Once uploaded, your artwork is securely stored in your account and ready for future campaigns.
For teams without an in-house creative department or design software, PostScout offers a built-in template library that’s fully customizable to your campaign goals. Using our Creative Lab, users can select a template, update copy, colors, and images, add personalization fields, upload logos, and insert QR or PURL codes—all in one intuitive workspace.
Need a custom design but don’t have a creative team? You’re in luck. In addition to being a full-service commercial printer and mail house, we have an in-house Creative Team ready to help you design and optimize your next mailing.
The success of your direct mailer relies on its design—because before your message is even read, your audience is already forming an impression based on its overall appearance. But not everyone looking to utilize direct mail is a graphic designer or versed in direct mail best practices. That’s why we created Creative IQ, PostScout’s intuitive creative lab.
Whether you’re a seasoned designer or a first-time user, Creative IQ gives you flexible design tools, smart direct mail optimization features, and resources at your fingertips. Create polished, high-performing mailers with confidence—that’s the Creative IQ pledge.
